Lion is promting the new Tap King home beer draft dispenser with a television commercial featuring Lionel Richie. The shows shows a man opening the fridge time and time again searching unsuccessfully for beer, when instead he finds Ritchie playing a white piano, singing his iconic hit “Hello? Is it me you’re looking for?”.
http://www.youtube.com/watch?v=VyNQJplaVa4
Credits
The Tap King campaign was developed at BMF Sydney by creative director Justin Ruben, art director Alex Booker, copywriter Philip Sicklinger, agency producer Jenny Lee-Archer.
Filming was shot by director Steve Rogers via Revolver with director of photography Mandy Walker and producer Pip Smart.
Editor was Bernard Garry at The Editors.
